We are planning a launch strategy to reach as many people as possible when Frontity beta is released. If you have any feedback or other ideas, feel free to share them!
Roadmap
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Old plugin
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- Remove links to old website in dashboard and readme
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- Add a warning at the top that the plugin is no longer mantained in dashboard and readme.
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- Add UTM campaigns to all links pointin to new web
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- Change copy of old readme.txt on Github
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- Remove brand assets from old plugin
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- Upload new version
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Old docs
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- Change domain to WP-PWA
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- Redirect URLs
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- Change assets
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- Remove business model page
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Prepare website
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- Redefine Homepage
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- Change newsletter section
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- Prepare new landings
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- Battle-Tested
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- About us
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Prepare docs
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- How is Frontity organized?
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- Contributing section
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- Features
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- F.A.Q
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Prepare community
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- Change menu
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- Change welcome message
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- Change greetings message
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- Define a place to get feedback from users
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- Define a place to let users share how they are going to use Frontity
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- Display the current objectives of each category
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Change Github readme
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- Update dates
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- Notify that beta is launched
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- Adapt copy
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Design user onboarding
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- Define all user journeys
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- Change messages/emails sent to users
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- Adapt frontity.org to user onboarding
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- Adapt docs.frontity.org to user onboarding
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- Adapt community to user onboarding
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- Adapt blog.frontity.org to user onboarding
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- Adapt CLI to user onboarding
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- Adapt Github to user onboarding
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Spread the word!
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- Write a blog post when beta is launched to explain its features
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- Notify subscribers and beta testers by email when beta is launched
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- Social media announcement
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- Share posts in interesting platforms when beta is launched:
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- Hacker News - https://news.ycombinator.com/item?id=19990981.
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- Reddit - https://www.reddit.com/r/frontity/
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- Betapage - https://betapage.co/startup/frontity
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- Product Hunt
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- JS / React forums
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- WP and React
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- Contact Key Opinion Leaders to see if they’d like to test Frontity
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- Contant WP Agencies
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- Plan newsletter content, updates and frequency
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Community
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- Define a way to reward active users
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- Define interesting events to attend & organize
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- Create interesting topics to discuss
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- Define other ways to collect feedback
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