- Create the single-player before the multi-player. → “come for the tool, stay for the network”
- create a community from the ground is like discovering a new territory.
- Community → belonging, recognition, status
Recommended Book: Get Together
https://www.amazon.es/Bailey-Richardson/e/B07V3M5N3T?ref_=dbs_p_ebk_r00_abau_000000
key message
The secret to get people to join to do something is by doing something with them and not for them
Make the spark
Identify your people
- Identify the purpose of the community: who and with which goal
- Identify initial “allies”
Do something together
- Don’t think in the community as an audience but as a group of collaborators
- Gather people together to a common activity. Make the activity useful, collaborative y reapeatable.
- If people wants to repeat, do it
Make people talk
- Make people connect to each other
- Create an space so people can continue conversation
- Make people feel welcome and encourage them to participate
- Indicate ways of collaborating and erradicate soon bad behavior
Fan the fire
- succesfull community → people wanting to join it
- not a push but a pull
- atract other members to the community should be a community goal
Attract more people
- Make the story of the origin of the community be available for anyone who wants to know it. Tell your story. Tell our story.
- Ease people can tell their story to the world
- Spotlight exceptional community members → to help convince new ones
Cultivate your identity
- Visual elements that can be show
- Rituals to encourage union of members
- Create your own language
Watch newcomers
A commuinity is a living organism. It’s improving or getting worse (no middle term).
- New members will only come back if they find first interactions useful
- Watch retention and participation of members. Identify who’s coming back and why
- Watch most participative members → future leaders
- Be ready to be transparent when you make mistakes
Pass the torch